Innovation Forum on Brand Revitalization in the Digital-Intelligent Era

Amid the wave of digital and intelligent technologies, brands face unprecedented opportunities and challenges. How to drive a leap in brand value through innovation has become a critical issue that demands urgent attention. This forum focuses on brand revitalization and innovation in the context of digital intelligence, aiming to break down barriers between academia and industry. By strengthening the integration of theoretical research and practical experience, and by addressing key issues such as the restructuring of consumer-brand relationships within the digital intelligence ecosystem, the revitalization of time-honored brands, and innovation strategies for emerging brands, the forum seeks to deconstruct the challenges of brand growth in the digital intelligence landscape, explore the underlying mechanisms and innovation pathways for brand revitalization, construct a systematic theoretical framework for brand revitalization and innovation, and provide cutting-edge insights and practical guidelines for sustainable brand development.

Featured forum themes include, but are not limited to

· AI-Drive Brand Marketing Decisions

· Digital and Intelligent Revitalization Strategies for Time-Honred Brands

· Redefining the Relationship Between Consumers and Brands in the Era of Digital Intelligence

· Algorthm-Based Recommendation Mechanisms and Brand Perception

· Brand Culture Communication in the Era of Digital Intelligence

· Digital Ethics and Corporate Social Responsibility

· The Role of Intelligent Agents in Brand Value Creation

Important Dates

Paper Submission Deadline: January 1 – April 10, 2026

Notification of Acceptance: April 25, 2026

Submission Guidelines

When submitting your paper, please follow the steps below to ensure it is directed to the correct mini track:

· Select [D (Thematic Cluster Submissions)] as the submission category.

· Enter “Prof. Wang” as the Chair of the Group Submission.

· Enter “Brand” as the Topic of the Group Submission.

All submissions will undergo a peer-review process. Accepted papers will be included in the conference proceedings, and at least one author is required to register and present the paper at the conference.

Chair

Prof. Liangyan WANG

Liangyan Wang is a Tenured Professor of the Marketing Department at Antai College of Economics and Management, Shanghai Jiao Tong University. She completed her Ph.D. degree in Marketing from the University of California, Irvine. Her research interests primarily relate to brand management and consumer behavior in general. Her work appears in top journals such as Strategic Management Journal、Journal of Marketing Research、 Journal of Consumer Research、 Psychological Science and Journal of Consumer Psychology. Her editorial service includes Associate Editor role at Journal of Business Research, and Editorial Review Board memberships for CSREM, Journal of Systems and Management, and Journal of Marketing Science.

Prof. Yacheng SUN

Sun Yacheng is a Professor and Chair of the Department of Marketing at the School of Economics and Management, Tsinghua University. His research focuses on big data marketing, platform marketing and customer relationship management. His academic works have been published in prestigious journals including PNAS, Marketing Science, Operations Research, Management Science, Journal of Consumer Research, IJRM and Harvard Business Review. He has received funding from the National Science Fund for Distinguished Young Scholars and has been selected for the Young Changjiang Scholars Program.