面向数智化的品牌活化创新论坛

在数智技术浪潮中，品牌发展面临前所未有的发展机遇和挑战，如何通过创新驱动实现品牌价值跃升，成为亟须探讨的重要课题。本次论坛聚焦数智化情境中的品牌活化创新，旨在打破学术与产业的壁垒，通过加强理论研究和实践经验的融合，通过关注数智生态下的消费者与品牌关系的重构、老字号品牌的活化与新兴品牌的创新发展策略等重要议题，解构数智化背景下的品牌增长困境，探寻品牌活化的底层机制与创新路径，构建品牌活化创新的系统理论框架，为品牌的可持续发展提供前沿洞察与实战指南。

特色论坛主題包括但不限于：

· AI驱动的品牌营销决策

· 老字号品牌的数智活化路径

· 数智化背景下消费者与品牌关系重构

· 算法推荐机制与品牌感知

· 数智化背景下品牌文化传播

· 数智伦理与品牌社会责任

· 智能体参与品牌价值创造

特色论坛投稿：

· 提交截止日期：2026年4月10日。

· 录用结果将于2026年4月25公布。

· 投稿时请在投稿系统选择【D (Thematic Cluster Submissions)】

· 输入【Prof. Wang】作为the Chair of the Group Submission

· 输入【Brand】作为the Topic of the Group Submission

特色论坛主席

Prof. Liangyan WANG

Liangyan Wang is a Tenured Professor of the Marketing Department at Antai College of Economics and Management, Shanghai Jiao Tong University. She completed her Ph.D. degree in Marketing from the University of California, Irvine. Her research interests primarily relate to brand management and consumer behavior in general. Her work appears in top journals such as Strategic Management Journal、Journal of Marketing Research、 Journal of Consumer Research、 Psychological Science and Journal of Consumer Psychology. Her editorial service includes Associate Editor role at Journal of Business Research, and Editorial Review Board memberships for CSREM, Journal of Systems and Management, and Journal of Marketing Science.

Prof. Yacheng SUN

Sun Yacheng is a Professor and Chair of the Department of Marketing at the School of Economics and Management, Tsinghua University. His research focuses on big data marketing, platform marketing and customer relationship management. His academic works have been published in prestigious journals including PNAS, Marketing Science, Operations Research, Management Science, Journal of Consumer Research, IJRM and Harvard Business Review. He has received funding from the National Science Fund for Distinguished Young Scholars and has been selected for the Young Changjiang Scholars Program.